Etsy Listing Analyzer

How to use the Etsy Listing Analyzer

1. Copy the text from your listing. Open the listing editor in Etsy and paste the title, the 13 tags and the full description into the boxes. Tags can be separated by commas or put on separate lines.
2. Answer the quick questions. Enter how many photos the listing has, whether it has a video and whether the Materials field is filled in. If you skip any of them, that part is left out of the score instead of counting against you.
3. Add target phrases if you have them (optional). If you have noted phrases from Etsy's search bar suggestions, or phrases that similar listings use, paste them in. The analyzer shows which of them already appear in your title or tags.
4. Work through the fix list from the top. High-priority items, such as a tag over 20 characters or a missing description, come first. Lower items are polish. After each change the score updates straight away.

What the score checks

The score is out of 100 and has four parts. Each part shows its own mini score and the individual checks behind it, so you can see exactly why points were lost.

• Title (30 points). Etsy titles can be up to 140 characters. A title of about 110–140 characters usually has room for the main phrase plus a few useful details, so it scores best. The analyzer also checks that the title opens with a short phrase saying what the item is, that the opening words also appear in your tags, that words are not repeated, that no more than three words are in capital letters, and that limited symbols such as $, ^, %, & and + are used correctly.
• Tags (30 points). All 13 slots should be used, each tag must be 20 characters or fewer, and duplicates waste a slot. Multi-word phrases score better than single words, because most shoppers type two or three words. If many tags simply repeat phrases already in the title, you are told so that you can use those slots for synonyms, styles, uses and occasions instead.
• Description (20 points). The analyzer counts words, checks that the first 160 characters repeat the main words of your title, and looks for size, materials and care information and for line breaks that make the text easy to scan on a phone. It also warns you if template text in [square brackets] is still there.
• Photos and extras (20 points). Etsy lets you upload up to 20 photos. We recommend at least 10, plus a short video and a filled-in Materials field, because they answer buyer questions and help when shoppers filter search results.

What the score is, and what it is not

Etsy does not publish how its search ranking works in detail, and no outside tool can see it. This analyzer does something simpler and more honest: it checks your listing against the listing rules Etsy does publish (such as the 140-character title and 13 tags of 20 characters) and against widely shared good practice for writing clear, searchable listings. A high score means the basics are in place. It does not guarantee views or sales, which also depend on your photos, price, reviews, shipping and how well the item matches what people want.

The most useful way to use the score is to compare versions. Paste your current listing, note the fixes, make the changes in the boxes, and see whether the score goes up. Then copy the improved text back into Etsy.

Tips for fixing the most common problems

• Empty tag slots. Think about how a buyer would describe the item: what it is, the material, the style, who it is for, the occasion and how it is used. Each of those can become a tag.
• Tags that are too long. Cut extra words rather than splitting a phrase in an odd place. "Cowhide leather crossbody bag" (29 characters) can become "cowhide crossbody" plus a separate "leather crossbody" tag.
• A weak opening. Start with the words a buyer would type, not a brand name or an adjective such as "beautiful". Put the strongest description of the item in the first 40 or so characters, because titles are cut short on phones.
• A thin description. Add short sections for size (in inches and centimetres), materials, care, what is included and processing time. Our guide to writing Etsy product descriptions has a template you can follow.
• Too few photos. Add close-ups of details, the back and inside, the item in use to show scale, and the packaging. Write short alt text for each one; see our guide to alt text for product photos.

Need a first draft instead of a check? Try the Etsy SEO Listing Generator, then paste the result back here. To check only a title and tags, the simpler title and tag checker is quicker.

Want the full explanation? Read our guide: Etsy SEO: a practical guide to titles and tags.

More guides on this topic:

• How to write Etsy product descriptions that sell
• Etsy shop sections and listing photos: a practical guide