What this image SEO text generator does
Every product photo you publish can carry three pieces of text: the file name, the alt text and, on many platforms, a title or caption. Search engines read all three to understand what an image shows, and screen readers read the alt text aloud to shoppers who cannot see the picture. Writing them by hand for every photo is slow, so most sellers skip it or paste the same keyword list everywhere. This tool drafts natural, varied text from the details you give it, so you can pick the line that matches each photo.
Be clear about how it works. The text is built from the product details you type and, if you add a photo, from the colours your browser measures in it. The tool does not recognise objects, read labels or judge what is in the picture. Check every suggestion against the real image and edit anything that is not accurate.
How to use it
- Optionally choose a product photo. Your browser shows a preview, reads its width and height, and finds the two or three main colours. Click a colour to put it in the colour field.
- Enter the product name, material, style and any details that are visible in that photo, such as straps, a zip or a back view.
- Add two or three target keywords. Keep them relevant; the tool only works a keyword into some variations so the text stays readable.
- Press Generate. Copy a single alt text, title or description, copy everything, or export the list as a CSV file.
Why the file name matters
A file called IMG_4821.jpg tells search engines nothing. A name such as black-white-cowhide-tote-bag.jpg describes the photo in plain words. The tool builds a short, lowercase, hyphenated file name from your colour and product name. Rename the file on your computer before you upload it to your shop or website.
Image size check
Etsy recommends photos at least 2000 pixels on the shortest side so shoppers can zoom in. If the photo you choose is narrower than 2000 pixels, the tool shows a warning. Small images still upload, but they look soft when zoomed and can make a listing feel less trustworthy.
Tips for good alt text
- Describe what the photo shows first, then add one useful keyword if it fits naturally.
- Write a different line for each photo: front view, detail shot, the item in use, the size next to a hand.
- Keep it to one sentence. Around 125 characters is plenty for most screen readers.
- Do not start with "image of" or "photo of"; screen readers already announce that it is an image.
For full listings, the Etsy SEO listing generator drafts a title, 13 tags and a description, and our alt text guide has examples for each type of product photo.
Want the full explanation? Read our guide: How to write alt text for product photos.
Frequently asked questions
Is my photo uploaded anywhere?
No. The photo is read by your own browser with the FileReader API to show a preview, measure its size and sample its colours. Nothing is sent to our server or stored.
Does the tool recognise what is in my photo?
No. It does not use AI or object recognition. It measures colours and size only. All other text comes from the details you type, so check each suggestion against the real image.
How are the colours detected?
The browser shrinks the photo onto a small canvas, groups similar pixels together and names the largest groups with plain colour names such as black, white or brown. Lighting and backgrounds can affect the result, so pick the colour that matches the product.
How long should alt text be?
One clear sentence is usually enough, roughly 125 characters or less. Describe the product and what the photo shows, and avoid stuffing in keywords.
What size should Etsy photos be?
Etsy recommends images at least 2000 pixels on the shortest side. The tool warns you when a selected photo is narrower than 2000 pixels.